INFINITI QX80 narrative video & MODEL brochure PROGRAM

One of the early projects that kicked off a new brand direction for INFINITI. The direction brought in lifestyle based on the target market of the vehicle, a sense of mystery and interesting explorations of light all shot and filmed in a covert, editorial manner that created a cinematic experience that takes you through a loose narrative. The narrative for this vehicle features the driver of the INFINITI QX80 who picks up a passenger at night in the city and ends up at a desert location where he drops the passenger off as she grabs something from the cargo area of the vehicle. As the narrative progresses, different product features of the INFINITI QX80 are displayed throughout. The captured content was used on the INFINITI YouTube channel, the company website, and the printed and digital brochures.