INFINITI QX30 AMBASSADOR VIDEO

This video program examines the innovative features of the INFINITI QX30 through the lens of brand ambassador, John Philp Thompson, a photographer and lifestyle blogger. The video takes you through John’s inner dialog as he describes his passions and aspects of his life while graphics and supers show how the INFINITI taps into those same feelings. This new type of narrative presents INFINITI vehicles in a more human way.

Repurposing the footage captured from the ambassador video, the videos below feature more product-focused stories that provide a deeper dive into the capabilities, features and technologies of the INFINITI QX30 with the support of supers and graphics.

CLIENT: INFINITI Motor Co. Ltd. DIRECTOR: Sinuhe Xavier
CREATIVE DIRECTOR: Chad Weiss ASSOCIATE CREATIVE DIRECTOR: Jesse Echon
ART DIRECTOR: David Ly SCRIPT: Terry Orsland EDITING: Jump