INFINITI QX80 CHALLENGER FILM

The goal was to cast INFINITI as a human brand and personify the people who drive an INFINITI — the progressive challengers — to an audience that is mostly unfamiliar with them. What are they like. Look like. Live like. What motivates them.

In this film, we invited the Greek architect, Laertis-Antonios Ando Vassiliou to narrate his story, and that of the INFINITI QX80. We hear his inner dialog throughout the film as he describes his passions, achieving something new, and the focus it takes to push ahead. Graphics and supers show how the INFINITI taps into those same feelings. A new type of narrative to present INFINITI vehicles in a more human way.

Repurposing the footage captured from the Challenger Film, the videos below feature more product-focused stories that provide a deeper dive into the capabilities, features and technologies of the INFINITI QX80 with the support of supers, graphics and CGI.

CLIENT: INFINITI Motor Co. Ltd. DIRECTOR: Ericson Core
CREATIVE DIRECTOR: Chad Weiss ASSOCIATE CREATIVE DIRECTOR: Jesse Echon
ART DIRECTOR: David Ly SCRIPT: Terry Orsland CHALLENGER: Laertis-Antonios Ando Vassiliou
EDITING: SpotBot, Inc. (main video) & Designory (product-focused stories)