INFINITI QX60 OVERVIEW VIDEO

The INFINITI client wanted a product overview video that highlighted all the innovative features that the INFINITI QX60 Crossover SUV has to offer. Based on the target market of this vehicle, we casted talent to play a father/son role to take us through a road trip narrative while the viewer is guided through the different features called out in an interesting way with the support of supers, graphics and voiceover.

Footage from the same shoot was used for shorter, more feature-specific product videos.

CLIENT: INFINITI Motor Co. Ltd. DIRECTOR: Tim Damon
CREATIVE DIRECTOR: Chad Weiss ASSOCIATE CREATIVE DIRECTOR: Noah Huber
ART DIRECTOR: David Ly SCRIPT: Terry Orsland EDITING: SpotBot, Inc.